There is a revolution coming, and it seems the revolution just got us right above our nose. The Kenyan hiphop industry is on the fast lane rising. We are seeing a dramatic shift in the way fans consume our music. Many platforms are readily available to showcase what Kenya has to offer. On the other hand, the mainstream media is also feeling the effect, never wanting to be left out of the course.
During the back years, Kenyan hiphop industry experienced a backlash from mainstream media. Nobody appreciated our local hiphop acts, as this brought a lot of negligence within the hiphop culture in Kenya. Hiphop was considered a way of life that promoted bad ethics like drug abuse, violence and sex to be precise. It was widely seen as a gateway to bad behavior that is promoted within our communities.
Let us take a look at the pioneers of the Kenyan hiphop e.g. Kalamashaka, Nazizi, just to name a few. Not many people could understand why these passionate individuals used hiphop as a way to communicate with their fans. To the surprise of many, they would receive much support from international circles as compared to our local fans.
After the emergence of genge and kapuka, artistes saw the need to embrace hiphop as it is widely used in the African music industry. From the slopes of Bongo hiphop music to the downhill’s in South Africa, we could see new artistes cropping up like AKA, Casper Nyovest, Darassa, Professor Jay, Navio etc. they realized that hiphop was the only universal language one could understand so well.
Back home, new crop of hiphop artistes are emerging every day. From the likes of Octopizzo, Khaligraph Jones, Muthoni the Drummer Queen, Eko Dydda, Fena Gitu, these individuals are setting pace for a revolution within the Kenyan entertainment scene. We can also witness the rise of hiphop producers, deejays and video directors as well.
This year, there has been a lot of outcry to support the local music scene. The ever growing industry is set to earn the country good income by the year 2030. With this in mind, several industry players are insisting that local content coverage should increase to 70%-80%. With the advent of social media and internet as a whole, Kenyan music is now be accessible to everyone at the click of a button.
We believe that this will be a wakeup call to those ready to support the hiphop industry. Kenya is taking the lead, and we need to be able to support one another to serve the community through good music.