64hiphop caught up with Richie G, CEO of ATL entertainment based in Nairobi. He shares his insights in music and the journey at large.
Name of Artist/Band?
Richie-G, singer, rapper, music and video producer at ATL Entertainment
Have any of your songs been published?
Yep, a couple of songs, “Haiwes” by Noti Flow, Dida & Baby T, “Sisi Ndio Hao” by 6 dope Kenyan ladies, “Kuivisha” by Baby T, “Dhahabu” by Baby T plus many many more.
What is your music background?
Started off as an artist back in 2003, started off production as an audio producer in 2012 then videos late 2013.
Why do you want to record and release your own music?
The passion for music is real and not forced.
Who is your fan/customer?
Would say anyone who enjoys our music is our fan
What are your songs about?
They cover everything from love, life, party, educative we work on everything
Do you write your own songs?
Yes and I have wrote for several artists too.
Who are your musical influences?
Would say anyone with a great great song, would be anyone because not everytime one produces 10/10 music so I listen to lotsa music and I do not have a specific person.
How do you describe your music to people?
Listenable and one can groove to it. I think they are songs one can press replay.
What image do you think your music conveys?
Being a producer we have produced songs that caters for all ages by different artists so would say mostly positive images.
What are your immediate music career goals?
To nurture at least 5-10 talented artists who do not have the financial capability.
What are your long-term career goals?
To be the leading entertainment company in East Africa.
How would you define the word “success”?
When others see and appreciate your efforts.